"Remembering our way back to nature"

An animal that only eats plants.

Just like the food we consume, we like to work seasonally and honour the land that has provided for us. We work closely with you and in turn interpret nature in a way that best reflects any creative brief to bring your floral vision to life.

Needless to say, Emma Schreenan’s passion for flowers spans decades. Being raised in rural Victoria forged an early connection to nature, from an early age Emma used flowers as her medium of choice to express creativity and spark authentic emotion. 

Much like the flowers themselves, both Emma’s skill and understanding of design is ever evolving and reflects her desire and focus on growth.

With over a decade of experience working in the Melbourne wedding, event and retail florist industry, it felt only natural for Emma to eventually return to the same business where she completed her apprenticeship: the iconic Strathmore Flowers, rebranded as Herbivore.  

Creative director Emma Schreenan holding two floral arrangements featurimg cymbidium orchids, reflexed roses and camellia.

Providing customers with the very essence of botanical beauty, Herbivore focuses on creating unforgettable floral moments for events, corporate organisations, weddings, and individual bouquets for every occasion.

From intimate gatherings, home or office styling and large scale events, Herbivore also offers a professional door to door delivery service across the Melbourne Metropolitan area with express options available.

With all flowers made and delivered from our on-site studio based in Tullamarine, local Melbourne flower delivery has never been easier thanks to the passion that Emma and her team have poured into Herbivore. 

Today, Emma balances her role as Creative Director at Herbivore with the passion for flowers that got her into the business in the first place.

According to Emma, applying a personal touch to each and every delivery, wedding and corporate event is what keeps her customers coming back. 

“Our team works in collaboration with our clients and other vendors to create an experience, a sensation, a feeling in your belly that sparks from an emotional response. We like to remind our customers how special flowers can be and what they can convey.” 

With a small team of five, the Herbivore experience that customers have come to expect is all about embracing the seasons, and trusting Emma and the team to use colours and textures sourced from the natural world to convey the right message. In turn, this helps to maintain the highest level of quality and creativity that Herbivore is renowned for.

Want to learn more about what we do? Get in touch with us today to discuss how we can help to bring your floral vision to life. 

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