Herbivore Florals – Creative Floral Design for Weddings & Events

Herbivore Florals is a Melbourne-based floral studio led by Creative Director Emma Schreenan, specialising in weddings, events, and large-scale floral installations. We collaborate with clients to craft bold, refined, and deeply intentional floral experiences.

The Herbivore story begins with legacy. Originally known as Strathmore Flowers, the business was founded by the mother of Lucas Stone (brother of chef Curtis Stone) and became a beloved neighbourhood florist. Emma began her floristry career at Strathmore, mentored by Lucas, where she honed her craft and developed a lifelong passion for floral design.

During the pandemic, Emma took the leap to acquire the business and evolve it into something new — honouring its roots, while shifting the focus toward bespoke, design-led work for weddings, events, and creative collaborations. Herbivore Florals was born from that vision.

Today, Emma leads a dedicated team of florists and creatives, designing sculptural and story-driven floral moments for life’s most meaningful celebrations. Whether it’s an elegant ceremony, a high-impact brand event, or an unforgettable installation, Herbivore is here to help you tell your story through flowers.